Salinas Real Estate Investing & Real Estate Financial Planning™ Podcast

Learn how to find off-market deals in Salinas, California. Especially helpful to find creative financing deals and fixer upper properties using marketing and other strategies.

Topics discussed include:

• How real estate investors find deals from The Millionaire Real Estate Investor book by Gary Keller et al
• Why Motivated Sellers? Creative Transactions and Fixer Upper Properties.
• Where are we in the Real Estate Investor Daily Checklist?
• 1-Step versus 2-Step Marketing
• The Importance of Being on the Right Side of the Desk
• Answering Service Questions and how to make an offer on the first call (to your answering service)
• How Much to Spend on Marketing Tests?
• Marketing Beliefs
• Sifting and Sorting to find the best deals
• Staying out of the Feast and Famine cycle
• Looking inside and outside the industry for the best marketing ideas
• Marketing Modeling Spreadsheet (download available)
• Target Profit
• Goals and Metrics
• Motivated Sellers for Lazy and Poor Folks
• Lazy Marketing Methods for those with more money than time to find deals
• Poor Marketing Methods for those with more time to invest in finding deals than money
• Dan Kennedy's 3 Ms of Marketing: Market, Message and Media
• Market and info of the best market to pursue
• Motivated Seller Marketing Headlines (the list)
• Alternative Marketing Headlines
• Market to Message Match
• The importance of making multiple contacts and following up
• Credibility Packet and Testimonials (downloadable sample available)
• Commit to Improve Your Response Rate In All Your Marketing
• Success Ratios: how much work to get a deal from a variety of sources
• Testing Versus Buying Tested Marketing
• Sample Elevator Speech
• Sample Real Estate Investor Business Card (including a special twist used for raising private money)
• Sample Bandit Signs
• Adapting to buying from motivated sellers in hot markets (what changes)
• Why direct mail? Pros and cons.
• Defining your farm area for direct mail.
• Mailing List Selection Criteria
• Mailing List Sources
• Mailing List Hygiene
• Direct Mail Marketing Messages (including a number of sample letters and postcards)
• Direct Mail Marketing Media to use to find deals
• What name should you use on your marketing?
• What phone numbers, website, email address and return mailing address should you use on your marketing?
• Mailing Services
• Plus much more

This class was recorded to help real estate investors learn how to market to find off-market deals for creative financing and fixer uppers.

Watch the video version of this class and download the handouts from the live in-person version:
https://realestatefinancialplanner.com/marketing-to-find-off-market-deals/